ABOUT

Home and Kind (formerly Homegrown Traditions) was founded in 2016 as an online retailer selling home goods that supported family traditions. Over the course of the next couple years, the business evolved into a content-based business with a focus on simple recipes, design, mom hacks, and intentional living. In 2024 Home and Kind is moving forward with the same content-based ideals and a new focus on creating products for you home that help you simplify and streamline your routines.

The daily grind and never ending to-do list can feel overwhelming at times. And while that's a totally normal part of family life, we aim to incorporate products and systems that make things just a little bit easier. We want you to feel empowered to create the life you want at home.

Our goal is to help simplify and streamline your approach to family life so you have more time to focus on what matters most. Your family.